Marketing Automation

4 Digital Marketing Resolutions That Retailers Should Keep in Mind in 2023
January 24, 2023 at 11:57 am

There’s much to be said for looking forward into the coming year, as opposed to looking back. After all, every new year comes with its own set of hopes, expectations and even promises. With that in mind, here are four New Year’s-inspired resolutions which every digital marketer should take to heart to make the most…

How Retailers Can Ready Their E-Commerce for 2023 With AI
January 16, 2023 at 1:13 pm

2023 is set to be a difficult year for retailers, as consumers continue to spend less in the face of high inflation. Though rates are slowly beginning to move in the right direction, consumer confidence and purchasing power are still likely to be reduced for the foreseeable future. For retailers, this means there will be…

How to Replicate the Superior SMB Retail Experience
December 13, 2022 at 6:58 pm

Retailers of all sizes have had more than their fair share of struggles this past year. From supply chain issues to high inflation trends, most are just trying to stay afloat and have hardly thought about how to improve their customer experience at scale. However, one thing is for certain — many small and midsize…

3 Ways Retailers Can Gain a Competitive Edge With AI
October 27, 2022 at 12:02 pm

Artificial intelligence (AI) and automation are becoming more accessible to retail businesses of all sizes, allowing even the leanest teams to reap the benefits. Instead of spending hours managing tedious manual processes, retailers that use automation can free up hours in the day to devote to customer service, product and inventory, and business growth. While…

Retail Leaders Need to Pivot to CXA to Keep Up
October 26, 2022 at 10:45 am

The retail industry is on a never-ending quest to get the right products to consumers when, where and how they want. E-commerce used to be the end-all, be-all in this regard, but it’s no longer a differentiator — it’s the norm. From 2019 to 2021, ActiveCampaign users saw a 15 percent year-over-year increase in total…

New Email and SMS Marketing Report Showcases Their Value to Brands
October 17, 2022 at 11:19 am

A pullback on consumer spending, high inflation, and an uncertain holiday season. Toss in paid social’s cost and targeting effectiveness being in a state of perpetual fluctuation and retailers find themselves faced with a myriad of challenges in trying to increase sales and maximize return on investment. To maximize sales and profits, brands need to…

The Slowdown of E-Commerce and How Online Brands Can Adapt
June 16, 2022 at 4:37 pm

The COVID-fueled e-commerce party couldn’t last forever. Businesses knew that it was only a matter of time before consumers reverted to their pre-pandemic shopping habits of mixing online and in-person shopping. That time appears to be upon us. A recently released Mastercard SpendingPulse report showed a year-over-year (YoY) retail sales increase of 7.2 percent in…

How CMOs Can Prepare for the Future of Conversational Marketing
March 24, 2022 at 12:42 pm

What's a better marketing strategy: Walking into a room full of people, announcing who you are and what products you offer, and then hoping someone will come talk to you, or walking into a room and going up to each person, shaking their hand, and asking them what problems they need solving? Marketers are looking…

3 Ways to Use Marketing Automation to Improve CX
March 3, 2022 at 12:26 pm

Retailers are constantly looking to improve the customer shopping experience. For e-commerce brands, it may mean implementing live chat, improving site speed, using 3D product images, and offering free returns. However, the shopping journey isn’t isolated to technical website details and store policies; it also applies to marketing. With email marketing, brands tend to look…

Evaluating Consumer Trends in a Post-Shutdown Holiday Season
January 25, 2022 at 9:14 pm

The 2021 holiday season brought with it several trends and surprising changes to consumer habits that were unexpected across the retail industry. After nearly two years of sporadic lockdowns and social distancing, it’s unsurprising to many that, for the first time in history, brands experienced a year-over-year decline in online sales during Black Friday and…