Marketing Automation

The rapid emergence of retail media networks (RMNs) has redefined the digital advertising landscape by offering brands direct access to consumers at the point of sale. Though global RMN ad spending is expected to surpass $106 billion by 2027, the focus on strategic marketing budget planning is still lacking. RMNs use first-party consumer data to…

In the rapidly evolving retail world, consumers are becoming increasingly discerning. They've grown weary of superficial personalization efforts that feel contrived or irrelevant. Instead, they seek seamless, intuitive interactions that demonstrate a genuine understanding of their needs — whether browsing online, checking emails, or visiting a store. In this attention-scarce economy, brands must engage shoppers…

With deeper pockets, broader visibility, and more resources, big-box retailers have held a distinct advantage over smaller, specialty retailers. Artificial intelligence is changing that by leveling the playing field and putting greater reach and opportunity into the hands of smaller specialty retailers. Today, category-specific stores such as independent ski shops or regional jewelry boutiques can…

Ninety-four percent of retailers are currently using artificial intelligence (AI) for tasks such as data analysis, personalized messaging, and content creation, among others. This was just one of the findings revealed in the recently released report, AI and the Future of the Retail Marketer, produced by Optimove and Total Retail. In this video interview, Total…

Learn how retail marketing teams eliminate bottlenecks, personalize at scale, and act in real time through AI-optimization.

Rachel Riley, a UK-based childrenswear brand renowned for its traditional craftsmanship, has dressed royal babies and children for over 30 years. Its products can be found in top department stores, boutiques and luxury websites globally. However, dressing the prince and princess of Wales’ three children doesn’t exclude the business from the same challenging economic conditions…

The Super Bowl has long been a cultural barometer for emerging trends. If something makes it to a Super Bowl ad, it’s officially mainstream. This year’s game made one thing clear: artificial intelligence isn’t just a niche technology anymore — it’s front and center. From Google showcasing how generative AI (GenAI) enhances everyday business tasks…

In this video, Editor-in-Chief Joe Keenan interviews Jennifer Slegers, director of CRM at Carhartt, a heritage American brand known for the highest quality workwear, outdoor apparel, and gear. Slegers discusses Carhartt's brand growth, its work with Bluecore to better understand its customers, and customer retention challenges and how those issues were impacting the business. She…

Retailers rely on up-to-date customer data to keep a pulse on consumer shopping habits, understand trends, and create targeted campaigns for very specific audience segments. Third-party cookies have long been a critical method of gathering that data. And while Google once again postponed its phaseout of third-party cookies, the extension doesn’t mean that marketers can…

Generative artificial intelligence (GenAI) has set the marketing world aflame. Tools like DALL·E and Adobe Firefly have demonstrated the potential of AI to produce engaging creative from limited resources. Looking beyond that, what can it offer in terms of media efficiency for brand and retail marketers? The ability of GenAI tools to remix and iterate…