Marketing Automation

The Reality of Retail: Marketing Beyond the Moment
April 4, 2016 at 6:59 pm

If you had a dime for each time you’ve been told you need to reach the omnichannel customer, you’d have at least $20. I think I’m up to $45.90. This relentless, finger-wagging nag isn’t unjustified. The always-on availability of cheap, high-speed internet connections and the warp-speed evolution of mobile devices has created a consumer that…

3 Ways to Win Market Share in 2016
February 11, 2016 at 10:48 am

If you’re like 85 percent of retail marketers today, you’ve called in reinforcements. The vast majority of retailers use some kind of marketing technology, each designed to deliver on some part of the shopper journey. This has contributed to the massive growth of the industry. According to IDC, the marketing technology business is expanding at a…

5 Secrets to Maximize Retail Sales in 2016
January 13, 2016 at 11:26 am

Retailers are gearing up for the new year. With all of the world’s bounty just a few clicks or taps away, the competition will be fierce. Use your wits and data to put your best foot forward. Here are five tips to help you get started: 1. You don’t need much data to start targeting: The…