Marketing Automation
March 27, 2019 at 12:04 pm
Applications for machine learning (ML) and artificial intelligence (AI) are growing exponentially with the data that supports them. In 2019, more and more retailers will be adapting these solutions as another means of differentiation, gaining more insights into their customers, their journeys and overall experiences. The ability to both develop the right solution and measure…
March 22, 2019 at 3:02 pm
In this webinar, we’ll address the parts of the product content process your business should consider optimizing and much more.
March 20, 2019 at 12:34 pm
When you’re interacting with millions of email subscribers, the only way to personalize content for each person on your list is with automation. But within many organizations, the idea of giving a machine control over email content isn’t exactly an easy sell — especially for brands that have spent decades refining their voice and visuals.…
March 7, 2019 at 1:55 pm
Quality content is what drives consumer engagement, ultimately pushing them down the purchase funnel.
February 12, 2019 at 1:42 pm
In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.
October 31, 2018 at 11:53 am
For our Inner Circle Q&A this week, the folks at Custora, one of the Women in Retail Leadership Circle: On the Road, San Francisco sponsors, interviewed Renee Lopes Halvorsen, senior director of marketing and e-commerce for Marine Layer, a Custora client. A San Francisco-based company, Marine Layer is known for making “absurdly soft clothes (that are stylish too).”
July 25, 2018 at 11:21 am
Though it was temporarily sidelined by some otherwise adorable dogs, Amazon Prime Day offered millions of Americans a much-welcomed break from the recent hot snap by providing an oasis of cool deals and a few thrilling moments of holiday-like shopping frenzy. Meanwhile, brand advertisers across the world looked to cash in on Prime Day’s 36-hour…
June 1, 2018 at 10:29 am
Consumer behavior has shifted. While many shoppers now prefer smaller, more customer experience-oriented retailers, at the same time, they value e-commerce because they believe it offers better choice, convenience and price. While more than half of today’s consumers are regularly completing transactions online, several industry experts are finding that customers still want to feel connected…
May 17, 2018 at 11:21 am
Attendees will learn how online retailers can leverage modern e-commerce automation and business intelligence technology.
March 1, 2018 at 2:11 pm
In this webinar, you’ll learn the ideal way to structure your business for the future of “commerce”.
