Marketing Automation

How to Combat Cart Abandonment With Marketing Automation, Part 1
June 7, 2017 at 7:42 am

When you run an e-commerce website, your most fearsome enemies aren’t necessarily your competitors. They could be the snags in your platform and the bottlenecks in your visitor funnel. Everything you work towards within your online store should have a prominent goal to reduce dreaded cart abandonment and increase conversions. In the last quarter of…

Why Mobile-First is Imperative for Omnichannel Retailers
May 10, 2016 at 9:51 am

Consumers own multiple devices on which they can shop — laptops, smartphones, desktops, tablets and wearables. So how are they using them to browse and buy? Bronto sought to find out by commissioning Ipsos to survey 1,000 U.S. adults with access to at least one device. The results are both predictable — e.g., older individuals…

Retail Marketing Goes Agile in the Face of an Ever-Changing Truth
April 26, 2016 at 3:28 pm

It’s no secret that retail marketing is changing. According to Forrester, 85 percent of marketing executives believe that today’s marketing department has functions that no one thought would be a responsibility even three years or four years ago. This pace of accelerated change and expectation has led to the need for an agile marketing ideology…