Marketing Automation
A recent report predicts that spending on artificial intelligence (AI) in retail will reach $7.3 billion by 2022, with 30 percent of it being allocated toward marketing automation. AI marketing has been disruptive in the retail industry by providing countless benefits to retailers of all sizes, from Fortune 500 companies to small e-commerce shops. These…
Join our expert speakers as they discuss why automation is increasingly being viewed as critical in product content management.
Due to the cross-channel behavior of today’s consumers, shifting from channel to channel and device to device in the same purchase journey, retailers and brands are spending more of their technology budgets on systems and solutions that enable omnichannel operations — e.g., order and inventory management systems. At the same time, they've yet to fully…
Join us for this session to learn about ways to use data to provide a more customized onboarding experience.
Amazon.com is crowded. Most Americans skip Google and go straight to Amazon when they shop online, and as a result it has become one of the key product marketing battlegrounds. Today, improving visibility, keyword dominance and digital shelf space on Amazon requires an increasingly high level of active, real-time campaign management, putting a lot of…
Applications for machine learning (ML) and artificial intelligence (AI) are growing exponentially with the data that supports them. In 2019, more and more retailers will be adapting these solutions as another means of differentiation, gaining more insights into their customers, their journeys and overall experiences. The ability to both develop the right solution and measure…
In this webinar, we’ll address the parts of the product content process your business should consider optimizing and much more.
When you’re interacting with millions of email subscribers, the only way to personalize content for each person on your list is with automation. But within many organizations, the idea of giving a machine control over email content isn’t exactly an easy sell — especially for brands that have spent decades refining their voice and visuals.…
Quality content is what drives consumer engagement, ultimately pushing them down the purchase funnel.
In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.