When you run an e-commerce website, your most fearsome enemies aren’t necessarily your competitors. They could be the snags in your platform and the bottlenecks in your visitor funnel. Everything you work towards within your online store should have a prominent goal to reduce dreaded cart abandonment and increase conversions. In the last quarter of…
In this interactive webinar, our expert speakers will address tips for creating seamless cross-channel shopping experiences and more.
In this interactive webinar, our expert speakers will address the importance of a strong customer retention strategy and so much more.
Accurate data is the fuel necessary to power personalized marketing campaigns. Without accuracy, personalization isn’t possible.
Join us to hear real-world examples of brands that have leveraged analytics to improve the customer journey and so much more!
Learn 6 actionable steps, using insights from industry experts, to help you better plan, execute and measure retail marketing projects.
Consumers own multiple devices on which they can shop — laptops, smartphones, desktops, tablets and wearables. So how are they using them to browse and buy? Bronto sought to find out by commissioning Ipsos to survey 1,000 U.S. adults with access to at least one device. The results are both predictable — e.g., older individuals…
It’s no secret that retail marketing is changing. According to Forrester, 85 percent of marketing executives believe that today’s marketing department has functions that no one thought would be a responsibility even three years or four years ago. This pace of accelerated change and expectation has led to the need for an agile marketing ideology…
This article outlines how machine learning works, as well as the ways it can be used by brands to optimize email marketing campaigns.