Marketing Automation

The Connected Consumer: IoT and Automation in Everyday Life
December 5, 2017 at 11:15 am

Consumers are eager to embrace connected devices and automation; however, they remain wary of the Internet of Things (IoT), security breaches and their long-term effects. People want the ease and accessibility that automation can provide but want assurance that there are protocols and security measures in place before they fully adopt these practices. Optimistic for…

Editor's Note: Introducing Total Retail's 2017 Retail Technology Report
October 18, 2017 at 1:04 pm

Technology is top of mind for most retailers today, no matter their size, product category or any other variables. As such, Total Retail surveyed its audience with the goal of finding out what types of retail technology retailers are interested in (as well as investing in), what retail trends and digital trends they’re tracking, and their…

Connected Devices: The New Route to Personalization
October 12, 2017 at 12:20 pm

The future of retail? Personalizing the customer experience. It may seem obvious, but not all retailers are as tech savvy as they need to be to catch the attention of today’s millennial and Gen Z shoppers. For many retailers, the smartphone strategy was first. The industry advice was that retailers had to be at the…

Woolrich Talks Key Holiday Growth Strategies
October 2, 2017 at 1:09 pm

There's more to Woolrich than just plaid flannel. In episode 112 of Total Retail Talks, Rick English, director of web analytics for the iconic outdoor apparel brand, and Paul Corey, senior account manager, Listrak, discuss Woolrich's key digital growth strategies for the 2017 holiday season. The discussion looks back at the 2016 holiday season to…

Winning the Personalization Revolution With Machine Learning
September 22, 2017 at 4:58 pm

Imagine this: A shopper walks into an apparel store looking to find the perfect pair of jeans and top for a night on the town. Instead of the shopper stressing over finding the right ensemble without any help, a store associate opens up the customer’s shopping profile on an enterprise mobile device and identifies a…

How to Overcome Automation Aversion and Improve Your Retail Processes
September 19, 2017 at 9:19 am

Earlier this year, retailers caught a glimpse of the future in Mary Meeker’s annual internet trends report. Meeker predicted a grim year for brick-and-mortars, an increased emphasis on mobile, and a digital push from big brands that so far have struggled in the e-commerce space. However, the report largely neglected the role automation will play…

Online Marketplace Spring Uses AI to Improve CX
September 18, 2017 at 2:59 pm

In episode 110 of Total Retail Talks, Gannon Hall, chief product officer at Spring, a mobile and online fashion retailer, discusses how the company is using artificial intelligence (AI) to improve its customers’ shopping experiences through more personalized merchandise recommendations. Learn how machine learning is helping Spring convert more visitors to its site and app.