Generative AI for E-Commerce: 5 Top Trends for 2024

By Meagan White

In 2023, the e-commerce industry was largely focused on strengthening brand equity, enhancing the customer experience, and keeping up with the evolution fueled by new platforms and artificial intelligence-based technologies. Notably, the adoption of composable commerce, which refers to building a modular, component-based, cloud-native tech stack, empowered companies to build the agility required to remain competitive.

As we turn the page to 2024, you can expect that composable commerce will establish itself as the industry standard and a key component of market leadership. You should also anticipate that AI will advance every aspect of your operations. In addition to improved efficiencies, you can count on substantial cost savings and transformative insights into supply chain resiliency, inventory management, fulfillment optimization, market dynamics, and customer behavior.

The pace of innovation in 2024 will be unprecedented; to stay on track with crucial e-commerce industry developments, keep your eye on these five trends.

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Meagan White is the head of marketing at Kibo, a composable commerce platform designed to simplify the complexities of delivering modern customer experiences that span order management, e-commerce, and subscription services. Previously, she led the North America marketing and sales development team at MoEngage. She has more than a decade of marketing leadership experience within the Martech, customer experience, and content management sectors, managing marketing strategies in various functions, including demand generation, digital marketing, product marketing, and communications. She holds a master’s degree from Boston University.