E-Commerce

U.S. consumers spent a total of $14.25 billion online for Cyber Monday, up 7.1 percent year-over-year (YoY), and above Adobe’s initial projection of $14.2 billion (up 6.3 percent YoY). In the peak hours of 8 p.m. to 10 p.m., consumers spent $16 million every minute. Cyber Monday ranks as the biggest online shopping day of all time, as shoppers took advantage of competitive…

Consumers spent a record $11.8 billion online on Black Friday, up 9.1 percent year-over-year (YoY) and above Adobe’s initial forecast ($11.7 billion, up 8.3 percent YoY). More than half of online sales (55.2 percent) came through a mobile device (vs. desktop), representing $6.5 billion (up 10.2 percent YoY). According to Salesforce data, the top performing…

Salesforce’s latest holiday findings, based on the global shopping data from more than 1.5 billion consumers across Agentforce Commerce, Marketing and Service, forecasts that Black Friday will remain the biggest day of the year for online shopping: Today is expected to drive $78 billion in online global sales (up 5 percent year-over-year) and $18 billion…

Consumers spent a record $6.4 billion online on Thanksgiving, up 5.3 percent year-over-year (YoY) as shoppers took advantage of Cyber Week deals that came in stronger than expected. The spend is above Adobe’s initial forecast of $6.37 billion for the day (up 4.9 percent YoY). Online sales peaked between 10 a.m. and 2 p.m. Mobile shopping hit an all-time high on Thanksgiving,…

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In episode 495 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Joe Cano, senior vice president of digital commerce at Lowe's, a FORTUNE® 100 home improvement company. Cano details the company's approach to personalizing the digital shopping experience for both DIY homeowners and professional contractors (1:45). He explains how Lowe's uses real-time data and artificial…

During BFCM (Black Friday Cyber Monday) most brands focus on offering the biggest discount and driving as much traffic as possible. They blow money on promotions and ads, but waste the traffic they worked so hard to attract. The reason? Conversion leaks. The real winners optimize each part of the funnel and compound little improvements:…

E-commerce has been moving at warp speed lately, and it’s thanks to artificial intelligence. The last two years have brought more changes to online shopping — and how we discover products — than the two decades before. Consider this: Think back to 2023: Back then, shopping online for a game-day barbecue meant searching for each…

Search functionality has always been central to digital commerce. For years, it functioned like a rigid index, where shoppers typed in keywords and hoped the right products appeared. Now, as consumer expectations have evolved, that passive model fell behind. Today’s shoppers expect more than functional search; instead, they want guided discovery that's tailored to their…

Retailers everywhere are trying to prepare for a host of unknowns this holiday season, not least of which is how tariffs may impact consumer spending. Deloitte predicts that peak-season sales will grow only about 3 percent this year, the slowest pace since the pandemic. Yet within those muted expectations lies a bright spot: e-commerce is…