Total Retail Talks
Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.

In episode 263 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chris Meystrik, chief technology officer of JTV, one of the largest jewelry retailers in the United States offering live TV programming to customers across the country. Listen in as Meystrik discusses the company's history, JTV's recent re-platforming project, and the goals the company wanted to achieve with a new e-commerce platform. He explains why JTV partnered with DMI on the project, why that partnership was essential to its success, and why the retailer decided to host the new platform itself.

Furthermore, Meystrik details why it's important for JTV to be able to integrate live TV data with e-commerce data, the many business benefits the jewelry brand has realized since it re-platformed, and his advice for other business leaders thinking about taking on a re-platforming project.



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