At the National Retail Federation Big Show in New York City earlier this month, Editor-in-Chief Joe Keenan spoke with Mark Barrocas, CEO of SharkNinja, a global product design and technology company known for its two $2 billion-plus brands, Shark ($2.6 billion) and Ninja ($2.9 billion). In the interview, Barrocas emphasizes SharkNinja's consumer obsession and shares the brands' iterative product development process based on consumer feedback. He discusses consumer sentiment and behavior, the importance of maintaining product quality and listening to customers, and the power of strong consumer advocacy. Lastly, Barrocas stresses the non-negotiable necessity of speed and staying true to SharkNinja's mission in a rapidly changing digital world.