Customer Retention

Redesigning Your Brand for Gen Z? Start With These Best Practices
May 3, 2023 at 9:16 am

Consumers seek out brands that share their values, know them well, and provide the experiences they expect. Smart retailers leverage this knowledge to build customer relationships that endure. However, when it comes to relationship building with Gen Z — the cohort of consumers born between 1997 and 2012 — seasoned decision makers sometimes struggle to…

Build Customer Loyalty Through Music
April 27, 2023 at 12:02 pm

In a post-pandemic world, there's a real opportunity for brick-and-mortar businesses to leverage sensory modalities — especially visual, tactile and auditory — to create a unique experience for their brand. Many of the nation’s largest retailers are transforming their stores from places where consumers simply transact into multisensory experiences to increase brand affinity and loyalty. Music is…

4 Tips for Growing Your Retail Business During a Recession 
April 3, 2023 at 10:21 am

The number of small business owners expecting better business conditions over the next six months fell by 8 percent, according to the National Federation of Independent Businesses’ December 2022 Small Business Optimism Index Report. This is likely due to the rising economic uncertainty small business owners face. You might even be one of these business…

The Inflation Crisis is Reshaping E-Commerce. Here’s What Retailers Need to Know.
March 26, 2023 at 8:34 pm

From Sydney to San Francisco and everywhere in between, global shoppers are struggling to keep up with the increasing cost of living. Inflation is leading to rising costs for food, fuel and heating, leading to serious consequences for businesses and consumers alike. In the shadow of the current downturn, Mirakl aimed to understand how the…

5 Secrets to Keeping Customers Loyal Amidst Economic Uncertainty
February 16, 2023 at 12:13 pm

Whether it’s the loss of third-party tracking or a new Google algorithm update, marketers always have a new challenge to face. Today, that challenge is inflation. An overwhelming majority (85 percent) of consumers say inflation has caused them to change their shopping habits, with 79 percent seeking out discounts and 77 percent reducing their shopping.…

Solo Brands' CEO Shares Strategies for DTC and Wholesale Profitability
February 13, 2023 at 1:44 pm

In episode 388 of Total Retail Talks, which was recorded at the ICR Conference earlier this year, Editor-in-Chief Joe Keenan interviews John Merris, CEO of Solo Brands, a pure-play direct-to-consumer (DTC) company with a portfolio of rapidly growing lifestyle brands, including Solo Stove, Oru Kayak, Chubbies, and ISLE. Merris discusses why so many public DTC…

Millennials Dominated Holiday Shopping Spend — Here’s What it Means for 2023
January 26, 2023 at 12:45 pm

In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021,…

3 Ways Retailers Can Unlock New Levels of Customer Engagement in 2023
January 25, 2023 at 3:11 pm

The beginning of the year is a time of great momentum and in the ever-evolving retail industry, you must always be prepared for what’s coming down the pipeline. In the past few years, I’ve seen a significant shift in retailers using technology to create more meaningful and personalized engagement strategies to inspire consumers to take…

4 Ways to Maximize Customer Lifetime Value and Boost Profits in 2023
January 23, 2023 at 4:09 pm

​Understanding the value your customers bring and how you can maximize it is crucial, especially when there’s an impending recession. When the economy suffers, customer lifetime value (CLV), or the long-term revenue that customers create, can take a huge hit. Consumers are more cautious and they’re likely to shop around in search of alternative or…

The Evolution of Grocery: How Stores Can Retain Shoppers in Today’s Competitive Market
January 18, 2023 at 11:26 am

The grocery sector has undergone serious shifts in the past couple years. From upgraded technologies that enable digital ordering to pandemic-era shopping habits that sent certain products flying off the shelves, today’s grocery shoppers are no longer loyal to the same store or chain. They hunt for the retailers with the best products, selection and…