Customer Data
COVID-19 has changed the way consumers behave and therefore how businesses operate. Many were forced to adapt essentially overnight to digital channels. In fact, Microsoftโs CEO reported experiencing two years of digital transformation in two months. This was also the case for many retailers, both e-commerce and storefront-centric businesses. These sudden behavioral changes have exposedโฆ
The focus for many retailers in 2020 is delivering differentiated customer experiences (CX) that are highly personalized to each individual. This is evident by a recent report we commissioned with eTail and WBR Insights, Retail CX and Data Management Strategies in 2020, which revealed an industry thatโs investing heavily in new technologies to improve their businesses,โฆ
Competition in retail is higher than ever. Businesses have to find new strategic ways to stay ahead of their peers. If only brands could predict their customersโ expectations! Well, they actually can, with the help of artificial intelligence (AI) tools that convert data into valuable insights. How do predictive analytics tools actually create value forโฆ
In this interactive webinar, our expert speakers will discuss the areas you need to prioritize to future-proof your business.
One of the most effective ways to develop a profitable retail business is to retain existing customers, getting them to come back to your brand to purchase again and again. The cost to acquire a customer, even if diminished post-COVID-19, is still significantly more expensive than it is to retain an existing one. Therefore, retailersโฆ
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss the recently released report, Customer Loyalty in a Fragmented Retail Market. The report, which was produced by Total Retail with card-linking technology provider Fidel, dives into how retailers can leverage data to create long-term customer relationships, and the role ofโฆ
With the abundance of choice that todayโs consumers have, particularly online, weโve seen loyalty to retailers and brands decrease. If a retailer canโt meet the immediate and increasingly stringent needs of a consumer, be it price, product quality, service, delivery time, etc., they simply move on to a competitor. And those shifts are occurring acrossโฆ
Over the course of just a few weeks, the COVID-19 pandemic has permanently redefined large swaths of the American retail landscape. The global virus has forced brands to face a crisis of survival and relevancy that will have long-term repercussions for the shape of the retail industry. In response to the crisis, Amperity has launchedโฆ
Consumers willingness to adopt new products and try new experiences hasnโt merely increased; itโs reached an entirely new level of hyperadoption that retail brands are claiming they canโt keep up with. With consumers just as quick to try new brands as they are to walk away from ones they were once loyal to, retailers areโฆ
Register now, and learn more about the 3 key areas needed to get personalization right in a world impacted by C-19.