In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss the recently released report, Customer Loyalty in a Fragmented Retail Market. The report, which was produced by Total Retail with card-linking technology provider Fidel, dives into how retailers can leverage data to create long-term customer relationships, and the role of technology in that process. Customer loyalty to retailers is fleeting as consumers have more options to choose from, particularly online. Furthermore, with rising customer acquisition costs, it’s more critical than ever to a company’s bottom line for it to retain existing customers.
The report provides tips to help merchants earn customer loyalty. These insights are key during this time when consumers are more fickle and competition among brands has increased. To download your free copy of the report, click here.