Customer Data
April 21, 2020 at 7:38 pm
The COVID-19 pandemic has upended our daily lives. The retail industry was already in a state of disruption, but an unforeseen event of this magnitude has accelerated dynamic shifts in consumer buying behavior. During the weeks of March 9 and March 16, Astound Commerce deployed two surveys, each canvassing 500 online global consumers, in the…
April 6, 2020 at 5:31 pm
In this webinar, we’ll walk through how Planet Blue leverages an omnichannel view of the customer.
March 31, 2020 at 10:54 am
Shhh! Don’t make any noise. The 800-pound gorilla is distracted. Now is your chance. I’m talking about the fact that Amazon Prime delivery delays are as long as a month now. Now is your opportunity to serve your customers like never before. Now is the time to make up ground and become a digital force.…
March 23, 2020 at 11:43 am
In the midst of mounting uncertainty surrounding the COVID-19 outbreak, the presidential election, and other stressors, customer service needs to be dialed up now more than ever. In the retail industry, with more employees working from home and less shoppers visiting physical stores, the time is now for brands to strengthen their direct-to-consumer (D-to-C) mind-set.…
March 10, 2020 at 11:32 am
Direct-to-consumer (D-to-C) businesses exploded in 2019. There are now almost 400 D-to-C brands in the apparel and accessory market alone. As D-to-C momentum reaches full swing, traditional retail fashion brands like Nike are jumping on board in a big way. For example, Nike estimates that its D-to-C sales will reach $16 billion in 2020. Other…
March 6, 2020 at 12:52 pm
Today’s consumers are armed with a powerful decision-making tool when shopping for the best deals: real-time data. With a single click, they can search for daily deals and code words that offer valuable discounts. While they might find exactly what they're looking for on one merchant's site, finding something similar for a lot cheaper somewhere…
March 5, 2020 at 12:07 pm
With 2020 in full swing, there has been a lot of talk about the shift away from user-based targeting. With CCPA and GDPR in full effect, it's no wonder marketers are re-evaluating the use of cookies and personal data to reach new customers. Third-party cookies are crumbling fast: browser-level changes and privacy regulations have spotlighted…
February 28, 2020 at 2:54 pm
Most retailers keep on hand troves of customer financials that, in the age of data-as-an-asset, are the modern equivalent of Fort Knox. The problem is that many retailers still fail to implement Fort Knox-worthy security measures, and they pay dearly for their shortcomings. The State of Cybersecurity in E-Commerce The persistence of data thieves remains…
February 21, 2020 at 12:11 pm
Data is the oil that’s lubricating the sales machines at huge online retailers like Amazon.com and is exploring user behavior for tech giants like Google and Facebook. According to Amazon Web Services (AWS), its payments data engineering team alone is responsible for data ingestion, transformation and storage of a growing dataset of more than 750…
February 14, 2020 at 10:51 am
Personalized shopping is one of the hottest e-commerce trends in recent years. The thing is, it’s not a new concept. For example, David Meerman Scott, a popular marketing visionary, talked about real-time personalization back in 2010. Why is e-commerce personalization all the rage right now, then? It all makes sense. Customers are tired of sifting through…
