CRM
For commerce practitioners, be it on the manufacturer, platform or agency side, 2020 has been a mixed bag. For many, itโs come with great gains โ think food brands scooping up shoppers who could no longer eat out or wellness brands working the frontlines at home through flu and cold medication. That spike was definitelyโฆ
While COVID has been an โunprecedented disruptionโ for business and consumers, itโs clearly been an accelerant for existing trends. For retailers, this includes โRetail Darwinism.โ Retailers filing for bankruptcy is nothing new, but regardless of a vaccine or another โunprecedentedโ event, failure to understand the context that made COVID exacerbate retailโs challenges will only leaveโฆ
In part one of this multipart series, it was clear that L'Orรฉalโs e-commerce partnerships are a long-term strategy for improving the customer experience, which will ultimately lead to increased return on investment. In the second part of this series, I detail how L'Orรฉal is using technology to improve data transparency, as well as how theโฆ
The retail landscape looks completely different today compared to the beginning of 2020. COVID-19 has caused stores to shut down and employees to be furloughed. Retailers were already challenged before the pandemic began, and now many consumers are wary of returning to stores. Furthermore, social distancing regulations limit the number of people allowed in aโฆ
In this weekโs Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss an article recently published on Total Retail, โThe Future of Retail: Beyond the Pandemic,โ authored by Jeff Orschell, retail and global account leader at EY Americas. The article discusses how retailers must adjust to the new normal to best serve theโฆ
As states across the U.S. are relaxing stay-at-home orders, and with restrictions on everyday activities easing, Americans seem to be finally settling into a new routine. The burning question now is: How must retailers adjust to the new normal to best serve the post-pandemic consumer? According to the most recent EY Future Consumer Index, aโฆ
Businesses are opening back up, but things are far from business as usual. Facing new customer concerns around health and safety, retailers have had to reimagine their operations. And while the crisis has spawned a bevy of new and innovative solutions to overcome unprecedented challenges, itโs become clear that the needs and expectations of consumersโฆ
The retail industry has ridden its share of economic waves over time, but no sudden downturn has unleashed quite the level of uncertainty โ and urgent need for adaptation โ as the current COVID-19 pandemic. The ongoing crisis has laid bare the vulnerabilities of many brandsโ current data strategies and highlighted the need for aโฆ
As a kid, Labor Day weekend was always an exciting time. It meant the end of summer, but also the beginning of so many new experiences. New classes, new friends, and new clothes! I now think of these moments through my sonโs eyes, with the goal of helping him to prepare for back to school.โฆ
This past quarter, retailers discovered what happens when a robust omnichannel strategy is forced down to one storefront: digital. Players in every industry have accelerated their timelines and poured resources into their online experience, and are learning as they go. We see firsthand the strain our own customers are feeling as they stare down aโฆ