CRM

4 Steps to Make CRM Easy
April 27, 2016 at 11:11 am

"Actions speak louder than words." It’s an age-old adage that's withstood the passing of generations, technological revolutions and social reconstructions. And it can be applied to almost every aspect of our lives, including business. Any great retail business is built with customers at the center, but — as the adage would suggest — that means…

Customers: Get Them, Learn From Them, Keep Them
March 24, 2016 at 9:48 am

Getting customers is one thing; keeping them is something quite different. There was a time in the past when price was considered the only factor impacting consumers’ purchase decisions, but of course it's so much more complex than that. The many ways in which customers now interact with a brand online and offline make it…

Pushing More Than Just Product: What Retailers Need to Know to Lure Back the Mid-Tier Shopper
January 27, 2016 at 10:52 am

My father used to have a saying, “If you own a worm store, remember you aren’t simply selling worms, rather you're selling them the ability to catch the biggest fish.” While dad would be hard-pressed to tell you the difference between cashmere and cotton/polyester blend, it's amazing how much mid-tier retailers can learn from this…

5 Secrets to Maximize Retail Sales in 2016
January 13, 2016 at 11:26 am

Retailers are gearing up for the new year. With all of the world’s bounty just a few clicks or taps away, the competition will be fierce. Use your wits and data to put your best foot forward. Here are five tips to help you get started: 1. You don’t need much data to start targeting: The…

4 Simple Solutions for Sharpening Your CRM
October 23, 2015 at 10:09 am

Maybe it’s a service call, a simple plan adjustment, or even that first Google search looking for a provider. No matter the reason or method, each and every customer encounter is crucial. However, if the bulk of a consumer’s experience with a company is made up of a series of small interactions – e.g., a…

Extreme Social Listening
June 30, 2015 at 9:33 am

Alex & Ani CMO Ryan Bonifacino talks about how to build deep customer connections through social listening, and why the company promoted retail sales associates to the online marketing department.

5 Elements to Achieving Digital Disruption
June 15, 2015 at 3:04 pm

It seems that we’re capable of buying a subscription for nearly anything today. What was once a pricing model limited to magazines, newspapers, utilities and telecommunications services has expanded to encompass just about any product a consumer or business can dream of. This transformation has been seen across B-to-C and B-to-B industries with diverse offerings,…

Profiles in Personalization: Grand Circle Cruise Line
November 10, 2014 at 4:35 am

Need to get away from it all? Grand Circle Cruise Line knows — and they also know that it’s been a while since the last time you’ve had a vacation. See how they use personalization and customer data to tailor their exotic enticements to the customer. Having a “Grand Circle Profile” in hand inspires confidence for booking that next, long-deserved vacation. For access to more mailings like the ones seen here, visit www.whosmailingwhat.com.