CRM

Your brand’s customers are getting sick of artificial intelligence, chatbots and automated experiences. Automation isn’t the enemy, but we’ve gone too far; 75 percent of customers want to interact with a real person more as technology improves.

According to the U.S. Bureau of Labor Statistics, in March 2022, the Consumer Price Index rose 8.5 percent over the previous year — the largest increase in over 40 years. This jump has hit consumers’ wallets hard. What’s more, research from The Conference Board shows that consumer confidence is down again after rebounding from COVID-driven…

Forward-thinking retail organizations across the globe understand that nurturing the customer experience goes beyond the initial sales engagement. The importance of visibility into the customer journey and the seamless integration with manufacturers are vital as customer expectations rise. In fact, when it comes to making a purchase, 64 percent of people find customer experience more…

Retailers use and reliance on third-party data is changing due to rules on data collection established by privacy regulations such as GDPR and CCPA. In the coming years, all of the biggest web browsers, from Google Chrome to Safari, will prohibit the use of third-party cookies. This means retailers will have to solely rely on…

Customer perceived value is an oft-used term in marketing that looks at how consumers view services and judge their value. Additionally, customer-perceived value looks at the ability of a business or sales team to adequately meet customer needs and/or expectations. To truly understand and maximize customer-perceived value, businesses must accumulate insights from all customer conversations…

The latest post to take LinkedIn by storm wasn’t an announcement about a startup raising millions in funding or an A-list executive joining the board of an industry titan. Rather, a highly personal story by self-employed writer, Niharikaa Kaur Sodhi, quickly went viral on the professional social networking site. Sodhi shared her courageous journey during…

It often seems as if retailers will try anything and everything to cultivate brand loyalty. More rewards. Steeper discounts. Lower redemption thresholds. The one constant of loyalty programs is change. Retailers continually analyze programs to determine what’s most effective in building a loyal customer base. New research from Dynata, in a survey commissioned by Redpoint,…

In episode 339 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jason Kuipers, CEO and co-founder of ZOX, an inspirational wristband brand. Kuipers discusses his professional background, how he and his brothers founded ZOX following a family arts-and-crafts night, and the goal behind the uplifting, wearable product line. He shares why ZOX sells direct-to-consumer to…

Amid unending supply chain issues, e-commerce still booming as a result of the pandemic, and another COVID-19 variant looming, small to midsize businesses (SMBs) and retailers have had a chaotic 2021. This is a trend that will continue into 2022, but we can’t expect consumers to give retailers a "grace period." Nearly two years after…

A year ago, we expected an eventual “return to normal,” but as we near 24 months since the onset of the pandemic, one thing is certain: a permanent shift in consumer behavior has taken place. In fact, according to the EY US Future Consumer Index, which has been tracking changing consumer sentiment since the start…