CRM

Consumer Communication: Online Retailโ€™s Real Challenge Post-Lockdown
April 19, 2021 at 7:01 pm

2020 presented challenge after challenge for the retail industry. While COVID-related online shopping resulted in an estimated revenue boost of $175 billion, the industry itself took a loss, with total sales dropping 10.5 percent โ€” a number not seen since 2016. This unique combination created new challenges for retailers and brands of every shape and size,โ€ฆ

Whatโ€™s Next for Retail Once the Pandemic is Over?
April 12, 2021 at 4:01 pm

COVID-19 has changed the way retailers do business now and into the future. Todayโ€™s consumer essentially has three core demands: make my life easier, make my life better, and make my life more fulfilling. Retailers are responding to these consumer requirements with more urgency in the wake of COVID-19. The pandemic-induced shift to much higherโ€ฆ

5 Things Your E-Commerce Company Can Do to Build Customer Trust
April 6, 2021 at 5:04 pm

Since the onset of COVID-19, consumers appear to have re-assessed their priorities when theyโ€™re shopping online. Today, consumers are expecting higher levels of authenticity, seeking out brands they can trust will deliver on promises and that also align with their own values. In fact, 52 percent of respondents from Euromonitorโ€™s Lifestyle Survey in 2020 agreedโ€ฆ

Conversational Marketing is Key for Retailers in 2021
April 1, 2021 at 7:06 pm

It has never been clearer that mobile channels are where customers are. In 2020, consumers spent an average of 4.2 hours per day on their phones. At the same time, conversion rates for e-commerce hit a record, reaching 3.5 percent on Black Friday and Cyber Monday this past year. While that is way up fromโ€ฆ

Pandemic Creates Ultimate Stress Test for Retail Brands
March 22, 2021 at 10:13 pm

The COVID-19 pandemic imposed two severe stress tests on retailers, according to Brand Keys 25th annual 2021 Customer Loyalty Engagement Indexยฎ, a national survey of 75,000-plus consumers conducted by the New York-based brand engagement and customer loyalty research consultancy. The survey found rigors created by the 2020 marketplace produced two loyalty challenges for retailers: toโ€ฆ

COVID-19โ€™s Effect on Apparel E-Commerce and Consumer Purchasing Behavior
March 18, 2021 at 5:27 pm

As early as April 2020, Forrester had predicted global retail sales to record a $2.1 trillion loss due to the COVID-19 pandemic. We've seen the retail industry go through a fundamental shift, with an average decline of 9.6 percent globally in 2020. With supply chains throttled and consumers asked to stay indoors, the world witnessed a sharpโ€ฆ

Keeping the Customer Satisfied
March 16, 2021 at 6:50 pm

Eighty years after the classic movie "Casablanca" made its debut, lyrics from the filmโ€™s signature song still ring true today โ€” โ€œthe fundamental things in life apply, as time goes by.โ€ I think of this every time thereโ€™s another story about the ways that retail shopping habits have been impacted by digital technologies and, overโ€ฆ

3 Steps to Keep Your Brand Relevant as the Pandemic Continues
March 3, 2021 at 5:52 pm

Companies that closed or filed for bankruptcy in recent months couldnโ€™t have predicted the impact of the COVID-19 pandemic. But for many retailers that were already struggling to engage customers, the crisis was simply the final straw. Iconic retailers such as Lord & Taylor and Pier 1 Imports shuttered, while those that pivoted toward anโ€ฆ

How City Chic Collective Plans to Serve the Worldwide Plus-Size Market
March 1, 2021 at 4:31 pm

In episode 287 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Phil Ryan, CEO of City Chic Collective, a women's plus-size apparel retailer. Listen in as Ryan discusses City Chic Collective's brand portfolio and history, his personal background in retail, and the company's recent acquisition of U.K. plus-size fashion brand Evans. He shares why Evans is a seamlessโ€ฆ