CRM

Loyalty Has a New Number: How Brands Can Make the Top 5
May 24, 2017 at 10:28 am

Managers of retail loyalty programs have a new metric to remember. It's the number five. The 500Friends Q1 2017 global survey of loyalty program members and loyalty program managers examined the state of loyalty in the retail and consumer packaged goods (CPG) sectors — revealing a number of surprising findings. Most consumers in North America,…

Do Retailers Trust the Data That Drives Them?
March 29, 2017 at 12:23 pm

Retailers today are driven by data. It affects everything, from the way campaigns are personalized to inventory selection and website navigation, and more. It almost seems like the top retailers don’t breathe without checking the data first. But what if all of that data wasn't trusted? What if retailers didn’t have the processes in place…

Narvar Post-Purchase Benchmark 2017
March 27, 2017 at 6:03 pm

Managers of retail loyalty programs have a new metric to remember. It’s the number five. The 500Friends Q1 2017 global survey of loyalty program members and loyalty program managers examined the state of loyalty in the retail and consumer packaged goods (CPG) sectors — revealing a number of surprising findings. Most consumers in North America, […]

4 Keys to Rebecca Minkoff's Millennial Success
March 21, 2017 at 11:57 am

Rebecca Minkoff is a millennial-owned brand focused on attracting millennial customers. Uri Minkoff, co-founder and CEO of Rebecca Minkoff, spoke about his plans to “future proof” the company during the session “Future-proof: Building a Fashion Brand for the Millennial Consumer” at Shoptalk yesterday. Minkoff gave four key ways he sees this happening within the Rebecca…

How XpresSpa is Putting the Consumer First
March 1, 2017 at 9:17 am

In episode 81 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Ed Jankowski, CEO of XpresSpa, the largest U.S. airport spa chain. The interview took place at last week's Total Retail Talks Live event in New York City. Listen in as Ed discusses how changing the culture at XpresSpa is helping the company…

Customer Experience Shines for Jewelry Television
February 13, 2017 at 9:54 am

In episode 77 of Total Retail Talks, Chris Meystrik, chief technology officer at Jewelry Television, a TV network and online retailer of fine jewelry, answers questions from Total Retail's Executive Editor Joe Keenan on how the company is leveraging data to improve the customer experience.

Changes in Corporate Culture the Key to Delivering Great Customer Experiences
December 23, 2016 at 10:52 am

The legendary Steve Jobs once said, “get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” This can, by and large, be taken as a mantra by corporate organizations looking to deliver great customer experiences in the 21st century. A lot of people interpret…

IRCE 2016: A Technology Recap
June 15, 2016 at 12:38 pm

The crowded aisles and booths in Chicago last week were again a reminder of the longstanding industry presence of the Internet Retailer Conference & Exhibition (IRCE) within the maturing digital marketplace. The list of exhibiting companies ran the gamut from niche startups to established platforms. The historically B-to-C-driven conference continues to broaden its appeal beyond…

4 Steps to Make CRM Easy
April 27, 2016 at 11:11 am

"Actions speak louder than words." It’s an age-old adage that's withstood the passing of generations, technological revolutions and social reconstructions. And it can be applied to almost every aspect of our lives, including business. Any great retail business is built with customers at the center, but — as the adage would suggest — that means…