CRM
Companies that closed or filed for bankruptcy in recent months couldnโt have predicted the impact of the COVID-19 pandemic. But for many retailers that were already struggling to engage customers, the crisis was simply the final straw. Iconic retailers such as Lord & Taylor and Pier 1 Imports shuttered, while those that pivoted toward anโฆ
In episode 287 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Phil Ryan, CEO of City Chic Collective, a women's plus-size apparel retailer. Listen in as Ryan discusses City Chic Collective's brand portfolio and history, his personal background in retail, and the company's recent acquisition of U.K. plus-size fashion brand Evans. He shares why Evans is a seamlessโฆ
Building and maintaining trust with consumers has always been an important engagement strategy for brands. However, given the significant challenges of the past year, establishing trust has been elevated from just an important engagement strategy to a critical commercial imperative. Gartner defines brand trust as โa consumerโs trust and belief that a company will consistentlyโฆ
Back in the "B.C. era" โ you know, "Before COVID-19" โ no one expected cleaning and safety protocols would have a featured role in 2020 marketing messaging for so many industries unrelated to cleaning products. But thatโs what circumstances demanded, so companies recalibrated their approach with little notice. Now itโs time to strategize and planโฆ
2020 was no doubt one of the most challenging for retail. But 2021 should begin a path to recovery with improvements in health and in the economy. The retail industry has the opportunity to continue to innovate products and consumer experiences, expand business, and reconnect with consumers in new and different ways.
No industry sector has experienced a year quite like 2020. For retailers, the pandemic caused massive upheaval to in-store shopping, supply chains, marketing budgets, and more. Retailers that relied heavily on brick-and-mortar sales were forced into e-commerce seemingly overnight. But the truth is the pandemic arrived at a time when retailers were already grappling withโฆ
Luxury brands have long been known for their ability to control how their products are presented and sold. However, the pandemic has placed the industry at a crossroads. In order to keep pace with changing customer expectations on ways to engage with brands, the luxury sector is embracing new models which are more conscious, collaborativeโฆ
From the range of digital marketplaces to the proliferation of social media platforms, consumers now have the ability to discover new brands and products faster and easier than ever before โ and the amount of time theyโre spending online is only increasing. As such, itโs critical for brands to not only have a presence acrossโฆ
Communication drives conversion. It moves customers from browsers to buyers, delighting them through each step of the purchase journey when done correctly. In a retail operation, these conversations lead to satisfied customers, those that begin to expect a level of excellence that only you can offer. Communication, though, isnโt always accessible. It takes focus andโฆ
Chances are you belong to a customer loyalty program. A recent Mintel report shows that 90 percent of U.S. adults have at least one loyalty membership. But hereโs the question: Have you ever used the program or benefited from membership? If your answer is a hard no, you're not alone. The average consumer belongs toโฆ