In episode 310 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jeff Swearingen, global senior vice president of demand accelerator, venturing and global business services at PepsiCo, an American-based multinational food, snack, and beverage corporation. Swearingen discusses the business and consumer changes PepsiCo has experienced in the last year-and-a-half during the COVID-19 pandemic, and how his teams help drive innovation and growth across the global PepsiCo portfolio.
In addition, Swearingen shares what PepsiCo is doing to adapt to recent consumer behavior shifts, how the company is using data and technology to create meaningful brand interactions across its channels, and the different ways that it collaborates with its retail partners. Swearingen discusses how PepsiCo is providing a holistic digital and in-store shopping experience for consumers, how the business' internal teams are working together on this strategy, and where he's seeing the heightened importance of brand values in consumer spending come into play.
Jeff Swearingen is currently the global senior vice president of PepsiCo’s Demand Accelerator, Venturing and Global Business Services. His teams are responsible for accelerating granular demand across PepsiCo’s portfolio through the creation or acquisition of transformational services and capabilities in commercial insights, analytics, sales and marketing. Jeff has a broad range of marketing, sales and commercial analytics and insights experience and is a 27-year veteran of PepsiCo, having joined the company in 1994. Prior to Frito-Lay and business school, Jeff spent four years in corporate banking, with Hibernia National Bank in New Orleans.
Jeff is a frequent speaker at industry and academic events, including TED-X. He also frequently contributes to industry publications. Jeff has a Finance degree from the University of Oklahoma, and a MBA from the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill. Jeff, his wife Lynn and their two sons, Connor and Tyler, live in McKinney, Texas. Jeff enjoys travel, running and spending time with family.