What a Personalized CX Means for Retailers, and How to Achieve it
Sponsored by: Arm Treasure Data
Speakers: Oscar Castro, Vice President, E-Commerce and Marketing, Harry & David and Erik Archer Smith, Marketing Director, Data, Arm Treasure Data
The key to creating long-term relationships with your customers is getting to know them—their browsing and purchase histories; how they prefer to shop; how they engage with marketing channels such as email and social media—and then personalizing their experiences based on that information. The fuel driving this level of service is customer data. Specifically, brands are investing in customer data platforms that can help them create a single view of each customer across millions of potential data points, including online, mobile, offline, IoT devices, and more. With that individual customer profile, personalization then becomes possible.
In this interactive webinar, our expert speakers will address the following:
- How to create a single customer view across multiple channels and data points;
- The value in creating personalized shopping experiences for your customers;
- The technology solution that helps retailers unify data, discover customer insights, and drive growth;
- Real-world examples of retailers successfully using a customer data platform to help them personalize customer experiences
- Much, much more.
Sponsored by Arm Treasure Data
Couldn’t make it on July 30th? No problem! Total Retail webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.