Apps

How a Mobile App, Push Notifications Help City Gear Retain Customers
January 14, 2019 at 8:08 am

In episode 178 of Total Retail Talks, Chris Brigham, director of omnichannel, and Michael Wheeler, omnichannel sales analyst, both of City Gear, discuss the urban footwear and apparel retailer's use of its mobile app to generate customer loyalty. In addition, Brigham and Wheeler share how City Gear's use of mobile push notifications has helped to drive…

Mobile Apps Are Changing the Retail Customer Experience
December 21, 2018 at 1:12 pm

As online retailers continue to put a dent into the profits of traditional brick-and-mortar stores, it’s important for them to understand that there are inherent weaknesses in what online retailers can offer when it comes to customer experience. The most obvious difference is that using online retail sites robs the customer of the ability to…

3 Ways to Maximize Mobile In-Store This Holiday Season
December 11, 2018 at 10:32 am

According to Gartner, nearly 85 percent of holiday shopping last year took place in brick-and-mortar stores. One key advantage of a brick-and-mortar store is the ability for shoppers to physically interact with and test products prior to purchase, while also being able to leave the store immediately with merchandise. However, during the holidays, increased foot…

Walmart Launches App to Ease In-Store E-Commerce Transactions
December 4, 2018 at 5:39 pm

Walmart is deploying a new mobile app-based store service that allows customers to buy items on Walmart.com if the item is not available in-store. Store associates will place orders on their handheld touchscreen devices. The service lets customers pay for items via cash, check, credit, debit or Walmart Pay and have them shipped directly to their…

Sam's Club to Open Innovation Store in Dallas
October 29, 2018 at 2:10 pm

Sam's Club, the Walmart-owned retailer, is opening a new store in Dallas next week that will act as a testbed for cutting-edge technology. Jamie Iannone, SamsClub.com CEO and executive vice president of membership and technology, said in a blog post that the new club store will be a mobile-first shopping experience powered by the new Sam’s Club Now…

3 Ways Your Business is Underestimating the Second Mobile Revolution
October 3, 2018 at 10:05 am

Retailers have come to realize the absolute necessity for mobile. They have recognized mobile apps as a powerful tool for connecting with their customers, offering deals, sharing new products, and making payments easy. From this perspective, it’s a game-changing technology for customer engagement. Yet, this viewpoint only represents a fraction of what’s possible with mobile apps .…

New Shopify App Store Helps Dormify Grow Sales, Streamline Operations
September 26, 2018 at 3:34 pm

Dormify, a retailer of dorm room decor products, is leveraging apps from Shopify's new App Store to help it more efficiently run its business. The Shopify App Store is a collection of free and premium apps that extend the functionality of Shopify merchants’ online stores, including Dormify, helping them sell more and save time. Through…

School is in Session, But is Your Mobile App Making the Grade?
August 20, 2018 at 10:53 am

As the summer winds down and parents start preparing their kids for the new school year, retailers are looking for the best ways to give their customers the most convenient and seamless back-to-school (BTS) shopping experiences. While we know that in-store and online continue to be key retail channels, we also know that mobile shoppers…

Starbucks Uses its App to Generate Customer Loyalty
August 13, 2018 at 10:59 am

In episode 158 of Total Retail Talks, Total Retail Executive Editor Joe Keenan interviews Shawn Sweeney, vice president of digital experience at Starbucks, during the Customer Relationship Management Conference (CRMC) in Chicago earlier this summer. Sweeney discusses how the coffee brand is using its popular mobile application to bridge customers’ online and offline experiences, creating stronger relationships…