Apps

From the Cash Register to the Cloud: The Changing Face of Security in the Retail Sector
September 30, 2020 at 1:39 pm

Data security is playing an increasingly important role when it comes to the retail industry and its day-to-day operations. It's especially important for retailers as it embodies customer and payment transactions, data entry, and houses inventory and personal information throughout your entire infrastructure. While security is currently not a top priority for retailers, many of…

Mobile Retargeting: Why it Matters More Than Ever
September 24, 2020 at 9:58 pm

Last year, Apple’s App Store generated a whopping $519 billion in billings and sales. Keep in mind that the company didn't launch this platform until July 2008. So in a relatively short period of time, the App Store has not only become a huge business, but has spun off a myriad of transformative businesses like…

Making Change: Put the Digital Customer Experience First 
September 15, 2020 at 4:37 pm

As the COVID-19 pandemic has changed the way we all shop, work and interact, the digital customer experience has solidified its place as the most important aspect of retail businesses. These past months, IT teams have been feeling more pressure than ever before to make each customer's digital interaction perfect. According to the recent Agents…

‘Uncertain Times’ Offer a Certain Advantage for Mobile Commerce
September 2, 2020 at 12:29 pm

Consumer behavior tends to change very slowly, but when it does eventually change, the shift can be quite rapid. After several "false dawns" around mobile shopping, the data now shows we're entering a new era. While concerns around the coronavirus have increased the adoption of contactless shopping methods, marketers have also played their part by…

COVID-19 Makes Mobile App Security More Important Than Ever
August 26, 2020 at 12:18 pm

The global COVID-19 pandemic has hit brick-and-mortar stores hard. For months, most retail stores were unable to open. As states begin to loosen their stay-at-home orders, many retail locations have been able to reopen. But for retail, it’s a whole new world. States are limiting the number of customers allowed inside, and many consumers are…

Progressive Web Apps: Are They Market Ready?
June 30, 2020 at 3:46 pm

Today’s consumers are making more and more of their purchases using their smartphones, and the increasing need for developers to offer a convenient omnichannel experience has sparked interest in progressive web apps (PWAs). Originally introduced by Google in 2015, PWAs have already attracted a lot of attention due to the relative ease of development and…

The Top 5 Time-Saving Apps for Retail Managers
June 22, 2020 at 5:40 pm

We all wish we had more time. But the problem with time is that we can’t just make more hours appear from thin air. We each get 24 hours a day, so it’s vital we use those hours to our advantage. However, the busier you are, the less time you seem to have. And in…

Gen Z Drives Brick-and-Mortar Stores to Mobile
June 4, 2020 at 5:45 pm

In the U.S. alone, as of September 2019, Gen Z influences an estimated $600 billion in spending each year. As the first digitally native population, Gen Z utilizes mobile more than any previous generation — after all, 98 percent of them own a smartphone. Even further, App Annie data shows that those in Gen Z (those…

Why Knowing When Your App Users Are Active is Key to Your Re-Engagement Strategy
May 22, 2020 at 3:51 pm

Overall, the app economy has shown enormous resilience in the face of COVID-19-related challenges, but it’s clear different categories are seeing very different impacts. While some app categories are in a boom cycle, others seem to be stagnating. The first quarter of 2020 has been a mixed bag for e-commerce apps. Data from Adjust’s latest…

3 Tips to Prioritize Digital Performance
May 15, 2020 at 4:20 pm

As a result of COVID-19, nonessential brick-and-mortar retailers have been forced to close their doors and pivot to rely solely on digital to survive. This reliance looks permanent, with recent research from Capgemini identifying that in the next six months to nine months, only 39 percent of consumers expect a high level of interaction with…