Apps
May 27, 2021 at 10:38 am
It feels like every year since 2016 has been hailed as the "year of mobile." The truth is, marketers, and especially retail marketers, recognize the steady increase in the importance of mobile as a platform, and have been increasing their investments in the channel every year to match. There are now over 3.6 billion unique…
May 13, 2021 at 4:19 pm
With the growth of online shopping and the expanding role of the retail mobile app brought on by the pandemic, Incognia chose to focus its second Mobile App Friction Report for 2021 on reviewing the mobile purchasing experience, comparing 12 of the most popular m-commerce apps. The following apps were included in the study: Bed,…
March 17, 2021 at 11:43 am
In many ways, YouTube is already a major shopping destination. Many of its 2 billion users tune into the video platform to watch unboxing videos and product reviews. Therefore, it’s no surprise that the Google subsidiary is now testing a new feature that will make it easier for users to make purchases without leaving YouTube,…
March 4, 2021 at 2:29 pm
As the world settles into its purely digital lifestyle, consumers continue to rely on online shopping. In fact, historic numbers were achieved last year, with Cyber Monday becoming the biggest online shopping day in U.S. history. With the onset of the pandemic, three different types of apps emerged. Some apps are proving to be “pandemic thriving”…
December 15, 2020 at 2:24 pm
The recent update of iOS14 and subsequent release of the iPhone 12 has made 2020 a huge year for mobile. Changes to the operating system signify Apple's intention to be “app-first,” and the release of a 5G phone has made connecting online using mobile more seamless than ever. Retail is among several key industries set…
November 16, 2020 at 5:20 pm
By factoring in product discovery, customer service, deals, returns and more, retailers are optimizing the way people shop and making it easier for them to buy from their mobile devices. In fact, InMobi data shows that 62 percent said they would be browsing and buying gifts from mobile this year. And among those who will…
November 4, 2020 at 5:24 pm
As we approach Black Friday and Cyber Monday, retail leaders need to be thinking now about how to ensure technologies and teams are prepared for the heaviest shopping days of the year. Last year on Black Friday, more shoppers went online than visited brick-and-mortar stores, according to the National Retail Federation. With the concerns of…
October 26, 2020 at 10:48 am
Things in the e-commerce industry are changing rapidly. As it stands, Amazon.com and Walmart are busy duking it out for digital retail supremacy. At the same time, more merchants are getting in on the game than ever before, with e-commerce on pace to account for nearly a quarter of all retail sales by 2023. At…
October 20, 2020 at 11:37 am
The desire to unify multiple channels in response to changing customer demands and the emergence of digital technologies, social media and mobile devices isn't new to retail. And yet, delivering an integrated, 360-degree omnichannel experience to customers still appears to be a stretch for many. Late in 2019, before the coronavirus changed everything, we set…
September 30, 2020 at 1:39 pm
Data security is playing an increasingly important role when it comes to the retail industry and its day-to-day operations. It's especially important for retailers as it embodies customer and payment transactions, data entry, and houses inventory and personal information throughout your entire infrastructure. While security is currently not a top priority for retailers, many of…
