Apps

The COVID-19 pandemic emphasized the importance of frontline workers in many industries — especially retail. These employees currently account for 80 percent of the global workforce. Yet, 60 percent of them are unsatisfied with the technology they've been provided with to do their work. Digital transformation is essential as businesses strategize for a strong "return…

Mobile commerce has become a critical component of any retailer's strategy. After all, U.S. consumers spent $52 billion on mobile devices during the last two months of 2020 alone. That’s a 55 percent increase over the same period in 2019. With that much money flowing through mobile apps, fraudsters have taken aim at them, making…

There’s no doubt that retailers were dealt a blow in 2020. Although customers flocked to e-commerce solutions in droves, this was largely driven by immediate necessity during the peak of the pandemic. Now that quarantine restrictions are being eased globally and commercial activity resumes, many retailers are left wondering where in-store shopping demand will lie…

Walmart has launched Me@Walmart, an app for U.S. store associates designed to simplify daily tasks as well as empower them to easily serve customers and plan for life outside of work. The app's features include scheduling, enabling associates to easily view their shifts up to two weeks in advance; a mobile clock-in feature; push-to-talk, which enables…

It feels like every year since 2016 has been hailed as the "year of mobile." The truth is, marketers, and especially retail marketers, recognize the steady increase in the importance of mobile as a platform, and have been increasing their investments in the channel every year to match. There are now over 3.6 billion unique…

With the growth of online shopping and the expanding role of the retail mobile app brought on by the pandemic, Incognia chose to focus its second Mobile App Friction Report for 2021 on reviewing the mobile purchasing experience, comparing 12 of the most popular m-commerce  apps. The following apps were included in the study: Bed,…

In many ways, YouTube is already a major shopping destination. Many of its 2 billion users tune into the video platform to watch unboxing videos and product reviews. Therefore, it’s no surprise that the Google subsidiary is now testing a new feature that will make it easier for users to make purchases without leaving YouTube,…

As the world settles into its purely digital lifestyle, consumers continue to rely on online shopping. In fact, historic numbers were achieved last year, with Cyber Monday becoming the biggest online shopping day in U.S. history. With the onset of the pandemic, three different types of apps emerged. Some apps are proving to be “pandemic thriving”…

The recent update of iOS14 and subsequent release of the iPhone 12 has made 2020 a huge year for mobile. Changes to the operating system signify Apple's intention to be “app-first,” and the release of a 5G phone has made connecting online using mobile more seamless than ever. Retail is among several key industries set…

By factoring in product discovery, customer service, deals, returns and more, retailers are optimizing the way people shop and making it easier for them to buy from their mobile devices. In fact, InMobi data shows that 62 percent said they would be browsing and buying gifts from mobile this year. And among those who will…