Apps

Messaging Apps: The Future of Social Shopping and Retail
March 28, 2018 at 11:01 pm

Malls may not be dead, but there's no denying that the retail landscape has dramatically shifted — even within the past five years. Retailers are scrambling to adopt technologies that are necessary to maintain relevance and meet the demands of their increasingly digital customer bases. Young consumers expect the brands they love to respond with…

Mistakes Of User Interface And Design You Should Avoid
March 28, 2018 at 5:30 pm

Malls may not be dead, but there’s no denying that the retail landscape has dramatically shifted — even within the past five years. Retailers are scrambling to adopt technologies that are necessary to maintain relevance and meet the demands of their increasingly digital customer bases. Young consumers expect the brands they love to respond with […]

How Shopping Apps Can Drive In-Store Purchases
March 26, 2018 at 8:51 am

As recently as 2015, most U.S. consumers had no idea if their favorite retailer had a mobile app. Now, according to a survey we conducted at Localytics, nearly 49 percent of those polled said “shopping by apps” is a primary reason they use their smartphones. The survey collected responses from 1,000 U.S. smartphone users, of…

Connecting With Mobile Consumers Requires a Personalized Touch
March 16, 2018 at 10:49 am

In an era where consumers are forsaking the lines in stores for stores online, mobile apps have emerged as an important tool for retailers to engage with shoppers on a one-to-one-level. In fact, a recent SundaySky survey confirms the mobile preferences and behaviors of the modern shopper, with all 226 participants listing at least one…

Mobile Apps Help City Furniture Personalize the In-Store Shopping Experience
March 8, 2018 at 4:59 pm

In episode 134 of Total Retail Talks, recorded earlier this year at the National Retail Federation's Big Show in New York City, Steve Wilder, CFO and CIO of City Furniture, a South Florida-based furniture, mattress and home accessories retailer, discusses how the launch of three mobile apps has helped the company's store associates personalize and…

Chanel Partners With Farfetch on Digital Initiatives
February 19, 2018 at 1:03 pm

French luxury house Chanel has teamed up with global e-commerce platform Farfetch to develop digital initiatives, including a branded app to help create a personalized in-store experiences for Chanel shoppers, according to Reuters. Farfetch connects buyers to luxury fashion items from more 700 boutiques worldwide. Under the new deal, Chanel will not sell its products through…

Preparing Retail Apps for the Holiday Shopping Season
December 14, 2017 at 2:13 pm

Retailers around the world have been working hard to make sure they have a successful holiday shopping season. From new storefronts to early promotions, retailers put in months of preparation to ensure they meet sales projections and outperform competitors. Now that shoppers are more likely to reach for their smartphones and tablets than log on…

eBay Launches New Image-Based Search Tools for its Apps
December 14, 2017 at 12:40 pm

Earlier this fall, eBay announced that it had launched two new image-based search tools — Image Search, Find It On eBay — for its mobile apps. The artificial intelligence (AI)-powered features enable shoppers to use pictures instead of words to search eBay’s catalog of 1.1 billion items. In this interview with Giri Iyengar, head of…

Williams-Sonoma Acquires AR 3-D Imaging Startup
November 17, 2017 at 12:09 pm

Furniture and kitchenware giant Williams-Sonoma, Inc. (WSI) is acquiring augmented reality (AR) startup Outward in an all-cash deal for $112 million. The furniture brand, which operates stores including Williams-Sonoma, Pottery Barn, West Elm and others, will be using the startup’s 3-D imaging tech to “enhance and extend its high-touch customer service platform,” the company says. Outward, founded…

How Poor Website and App Performance Create “Digital Desertion”
October 20, 2017 at 1:02 pm

Every second counts in today's online world. Today’s online shoppers expect a greater level of website and app performance than they did three years ago. Slow rendering time and digital disappointment will often drive consumers to a competitor’s offerings. Consumer expectations have become more demanding and patience with poor performance has diminished. Apica conducted a…