Apps

Win Customer Loyalty With a Dynamic Approach to Mobile Rewards, Part 1
March 15, 2019 at 11:32 am

E-commerce is booming, the in-store shopping experience is becoming more tech-driven, and personalization is moving beyond simply "nice to have." Retail organizations are under immense pressure to innovate, attract new consumers and retain customer loyalty. The key to unlocking the next big thing in retail is in a device we are glued to — smartphones. This…

7 Enterprise Mobile App Trends to Consider in 2019
March 13, 2019 at 11:40 am

The popularity of mobile applications is growing at a tremendous rate, which can clearly be seen in the transformation happening around us — the way we work, interact or spend time owing to the various technological advancements. Enterprise mobility is now considered to be at the forefront for all businesses, regardless of their model, scalability…

Nike Extends Digital Innovation Across Channels and Geographies
March 6, 2019 at 5:34 pm

In an interview yesterday at Shoptalk in Las Vegas, Michael Martin, vice president of digital products at Nike, discussed how the athletic footwear, apparel and accessories brand is using innovative digital products, platforms and technologies to create new opportunities to serve existing customers and attract new ones across all of its sales channels. Martin was…

A.C. Moore Relaunches its Digital Properties to Enhance Customers’ Omnichannel Experiences
January 29, 2019 at 11:25 am

A.C. Moore Arts and Crafts, a specialty retailer of innovative craft products and materials, recently launched a completely restructured e-commerce website featuring expedited shipping throughout the U.S. and to more than 180 countries worldwide. The redesigned ACMoore.com offers consumers a new way to discover and shop the company's craft materials, stylish home decor, and children's toys and activities. Customers can now browse by department…

How a Mobile App, Push Notifications Help City Gear Retain Customers
January 14, 2019 at 8:08 am

In episode 178 of Total Retail Talks, Chris Brigham, director of omnichannel, and Michael Wheeler, omnichannel sales analyst, both of City Gear, discuss the urban footwear and apparel retailer's use of its mobile app to generate customer loyalty. In addition, Brigham and Wheeler share how City Gear's use of mobile push notifications has helped to drive…

Mobile Apps Are Changing the Retail Customer Experience
December 21, 2018 at 1:12 pm

As online retailers continue to put a dent into the profits of traditional brick-and-mortar stores, it’s important for them to understand that there are inherent weaknesses in what online retailers can offer when it comes to customer experience. The most obvious difference is that using online retail sites robs the customer of the ability to…

3 Ways to Maximize Mobile In-Store This Holiday Season
December 11, 2018 at 10:32 am

According to Gartner, nearly 85 percent of holiday shopping last year took place in brick-and-mortar stores. One key advantage of a brick-and-mortar store is the ability for shoppers to physically interact with and test products prior to purchase, while also being able to leave the store immediately with merchandise. However, during the holidays, increased foot…

Walmart Launches App to Ease In-Store E-Commerce Transactions
December 4, 2018 at 5:39 pm

Walmart is deploying a new mobile app-based store service that allows customers to buy items on Walmart.com if the item is not available in-store. Store associates will place orders on their handheld touchscreen devices. The service lets customers pay for items via cash, check, credit, debit or Walmart Pay and have them shipped directly to their…