By
Eric Tobias
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It's widely known that customer reviews can boost trust and credibility, as well as drive significant improvements to conversion rates and search rankings. Just as well known is the challenge of actually getting customers to provide feedback and reviews. Feedback is often difficult to come by and, in most cases, isn't representative of a retailer’s entire customer base. Here are some of the current challenges retailers face in gathering feedback, as well as insight into the direction customer feedback is heading in 2012.
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Eric Tobias
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