By
Eric Tobias
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Long or cumbersome rating and review processes leave out a vast amount of customer data that's vital to merchandising and presenting product recommendations. But what if reviews only took one click and actually helped shape the customer’s experience in real time?
Enter Pandora-Style Recommendations
In June, iGoDigital developed a new product recommendation feature called “Own It/Love It/Hate It,” which harnesses the popularity of Pandora, the free internet radio provider which delivers songs to listeners based on their identified music tastes. The Own It/Love It/Hate It feature allows customers to voice their opinion of a product with just one click.
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Eric Tobias
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