New Way

The next time you're surveying the options in your local retailer's toothpaste aisle, don't be surprised if a coupon for the very same toothpaste you're looking at suddenly pops up on your phone, guided there by the light bulbs above you.

Retail entrepreneur Brett Markinson, the founder of Sole Society and HauteLook, has launched a new venture that he thinks will revolutionize the way shoppers find deals. It's called Savoir Mode and it collects and offers up discounts on current-season apparel. The site, which launched last week, is a bit novel in its approach. While flash sales contain discounted merchandise from previous seasons, Savoir Mode uses a special algorithm to pull items that have been recently marked down from hundreds of retailers.

It's widely known that customer reviews can boost trust and credibility, as well as drive significant improvements to conversion rates and search rankings. Just as well known is the challenge of actually getting customers to provide feedback and reviews. Feedback is often difficult to come by and, in most cases, isn't representative of a retailer’s entire customer base. Here are some of the current challenges retailers face in gathering feedback, as well as insight into the direction customer feedback is heading in 2012.

The new Oil Paintings app allows consumers to browse through its gallery's robust selection of fine art and use the paintings to decorate their walls and share their home redesigns on the go. Using the built-in camera, users can take photos of their space and visualize oil paintings hanging on their own walls. 

If you've ever spent your Saturday calling different stores or driving around town in search of one specific product, then it probably occurred to you that there must be a better way. We're announcing Local Product Availability on Google Place Pages —  a new feature that automatically brings your offline catalog to the web, letting customers view your products and search your local inventory on your Place Page before visiting your store.

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