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Dax Dasilva
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- Keep shoppers focused. While surprising customers with additional discounts or offers at checkout may seem like an easy way to upsell, anything that causes a shopper to click away from that purchase page reduces the chances that a purchase will occur.
- Reduce sticker shock by showing cart totals, including estimated shipping costs, early on.
- Collect minimal information at the beginning of the checkout process. Allow shoppers to check in as a guest rather than requiring them to register for your website, and collect data like their mailing address and email as the last step before confirming a purchase.
Dax Dasilva is the CEO of Lightspeed, a point-of-sale software provider.
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- Companies:
- Amazon.com
Dax Dasilva
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