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Dax Dasilva
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A mini cart — a small box that remains on a corner of the screen while a shopper clicks through other items — offers a quick but limited view of of the basket. The typically text-only, scroll through-style box makes it harder for users to compare items side by side or notice that they've added something on accident. While mini carts often drive users to the checkout page faster than their full cart brethren, they can create more confusion or doubt for shoppers once they get there, and any barriers at checkout are the kiss of death of online retail.
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- Companies:
- Amazon.com
Dax Dasilva
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