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Dax Dasilva
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Make the Cart Experience Feel Real
Its easy to think about e-commerce linearly: a visitor browses the store, hits "add to cart" and then moves to the checkout page when they're ready to purchase. However, similar to shopping in-store, many consumers use the virtual basket as a holding area for items they're considering, with a plan to compare and contrast before making a final decision.
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Dax Dasilva
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