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Dax Dasilva
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Merchandise and Stylize
Many products have become a commodity, and retail is all about merchandising. Tell a story with your goods to help consumers not only easily navigate your store, but create an emotional connection with what's on the shelf. Moving online, you're already starting at a deficit as shoppers can't interact with your products hands-on, making it even more important to create a compelling, life-like experience in your digital store. And without a physical space, your biggest asset is imagery.
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Dax Dasilva
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