Customer Segmentation the Key for Small Businesses This Holiday Season
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Matt Winn
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Keep in mind that each segment has some value and presents an opportunity to generate more holiday sales. The goal of this exercise is to provide a framework for building your internal marketing calendar for the season.
3. Tailor your marketing messages, contact your segments. The final step in making your secret sauce is creating your marketing assets. Remember that since your primary focus is on existing customers, email marketing will be your primary channel here, with social media playing an important second.
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- Companies:
- Amazon.com
Matt Winn
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