Customer Segmentation the Key for Small Businesses This Holiday Season
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Matt Winn
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2. Prioritize your segments. Now that you have your customer segments, it's time to organize them and prioritize which ones to focus your time and budget on. And just like creating the groups themselves, there are tons of ways to approach this task. Get started by looking at the size of each group. The larger lists give you an opportunity to reach a wider audience, while some of the smaller ones can be helpful in terms of audience engagement.
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- Companies:
- Amazon.com
Matt Winn
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