Customer Segmentation the Key for Small Businesses This Holiday Season
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Matt Winn
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Next, focus on purchase frequency — i.e., who are your most loyal and frequent customers? Once you have that segment created, look at the opposite and find which customers haven't made a purchase from you in the past six months or year. Another great segmentation approach is to study the types of products that different customers have purchased. For example, if you sell apparel, how many of your customers have bought blouses from you before? What about belts or accessories?
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