Customer Segmentation the Key for Small Businesses This Holiday Season
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Matt Winn
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Again, the possibilities are endless here. By taking the extra steps of tailoring your messages to specific audiences, you've personalized the experience and will see impressive gains in your email marketing metrics and, more importantly, sales conversions.
As a small business owner, you now have the recipe for the secret sauce that will ultimately keep your customers away from the mega retailers. Instead of broadcasting the same message to everyone in your database, a segmented approach will highly personalize the experience, which is a proven way to make your cash register jingle all season long.
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- Amazon.com
Matt Winn
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