Customer Segmentation the Key for Small Businesses This Holiday Season
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Matt Winn
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The key for your small business to see big gains this holiday season is to focus on ensuring your existing customers come back to you. In order to leverage your existing customer base to the fullest, you must first identify various purchase behaviors, and then create specific customer segments based on those findings. From there, it's all about marketing and messaging, creating uniquely tailored offers for each of those groups.
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- Amazon.com
Matt Winn
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