Customer Segmentation the Key for Small Businesses This Holiday Season
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Matt Winn
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The more strategic approach to prioritizing your customer segments is to assign a potential value to each group. For example, your "loyal customer" segment is of very high value, and should be placed at the top of the priority list. Other high-value segments include those who are known to make high-dollar purchases or buy your most expensive items. On the other hand, some of your lower-value segments might include one-time purchasers or customers who haven't placed an order in 12-plus months.
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- Amazon.com
Matt Winn
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