Target Helps Underserved Communities Gain Access to COVID-19 Vaccine
Target announced today that it's contributing $1 million to local and national nonprofits offering access to free and discounted rides to coronavirus vaccination appointments through Lyft’s Universal Vaccine Access campaign. The campaign, which also features partnerships with JPMorgan Chase, Anthem Inc., and United Way, provides underserved communities access to rides to and from vaccination sites across the country. Target's partnership is part of a broader $5 million commitment from the retailer to improve access to coronavirus vaccines on a global, national and local level, and to help the most-impacted populations and undeserved communities overcome barriers to vaccine access.
Other ways Target is contributing include the following:
- Providing $1 million toward the Ad Council and COVID Collaborative’s effort to educate the public and build confidence around the vaccines, particularly within communities of color.
- Giving $2.5 million to trusted local community organizations across the country to better support vaccination efforts directly in the neighborhoods they serve.
- Partnering with UNICEF USA by contributing $500,000 to support its global work alongside the World Health Organization and partners to ensure fair, equitable access to vaccines, including countries with limited vaccine access.
Total Retail's Take: Since the beginning of the pandemic, Target has maintained its commitment to helping families and communities manage the impact of the coronavirus. In fact, the efforts outlined today are the next step in Target’s coronavirus response. Last March, Target and the Target Foundation committed $10 million in immediate assistance for local, national and global organizations responding to the pandemic. And currently, the retailer is taking steps to make it easier for its employees to get vaccine information and access, including free transportation and up to four hours of pay for hourly team members while they’re getting vaccinated. Way to go, Target!