Corporate Responsibility Programs

Social Responsibility is Good for Your Bottom Line
July 8, 2020 at 7:14 pm

During these chaotic times, it’s tempting to view corporate social responsibility (CSR) as an optional extra — nice to have, but hardly a top priority for brands that are struggling to meet surging demand, or which are in the process of pivoting into new markets. Even amid the chaos of a global pandemic and widespread protests,…

How Brands Can Build Loyalty in the Era of the Millennial and Gen Z
July 7, 2020 at 5:17 pm

Loyalty, loyalty, loyalty. If your business is working to harness the purchasing power of future generations, these wise words from Pulitzer Prize-winning millennial rapper, Kendrick Lamar, ring truer than ever in 2020. The spending power of Gen Z and millennials combined with the increasingly saturated retail market has made attracting repeat customers — and organic…

Patagonia is the Latest Retailer to Join the Boycott of Facebook Ads
June 23, 2020 at 6:22 pm

Patagonia has joined companies like REI and The North Face, saying it plans to pause advertising on Facebook and Instagram to show support for a movement called ”#StopHateForProfit,” reports CNBC. Last week, a group of six organizations called on Facebook advertisers to pause their spending on the social media platform during the month of July. The groups…

1-800-FLOWERS.com CEO Chris McCann on Building Customer Relationships
June 7, 2020 at 8:47 am

In episode 250 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chris McCann, CEO of 1-800-FLOWERS.com, a leading provider of gifts, and Boaz Gaon, CEO and founder of Wisdo, an emotional wellness self-care platform. McCann and Gaon discuss a recent partnership between the two brands as well as the launch of Connection Communities, a peer-to-peer support portal that guides…

Welcome to the Values Economy: Why Brands Can’t Afford to Stay Put Post-COVID-19
June 3, 2020 at 5:21 pm

Well before the COVID-19 crisis began, a shift was taking place in consumerism, away from the value economy we've grown up with — where price over quality was the standard formula for how customers evaluated what constituted good value for money — toward a more complex set of considerations, toward a values economy. Who made…

Wegmans Awards Scholarships to More Than 1,800 Employees
May 22, 2020 at 5:30 pm

The Bright Side of Retail, a weekly feature launched during the COVID-19 pandemic, offers readers a curated collection of inspiring stories on how the retail industry is responding to the crisis. With all of the negativity that the pandemic has generated, Total Retail wanted to uplift its audience by reporting on the positive stories of…

Building Brand Equity During the COVID-19 Crisis While Giving Something Back
May 22, 2020 at 4:31 pm

January isn’t widely considered a prime time for shopping. Most consumers rather stay at home and deal with their holiday credit card hangover than capitalize on end-of-season sales. But this year was different. Back in February, the National Retail Federation (NRF) reported that January retail sales had actually increased 2.7 percent over the previous year.…

Old Navy to Donate $30M of Clothing to Families Affected by COVID-19
May 18, 2020 at 7:24 pm

The Bright Side of Retail, a weekly feature launched during the COVID-19 pandemic, features a curated collection of positive stories on how the retail industry is responding to the crisis. Total Retail wishes to inspire its audience during this pandemic by reporting on the positive stories of how retailers and brands are doing good for…

Lowe's Gifts $1M in Flowers to Moms in Senior Centers
May 11, 2020 at 9:12 pm

This week's The Bright Side of Retail features a curated collection of positive stories on how retailers and brands are responding to the COVID-19 pandemic. Total Retail seeks to inspire its audience during this pandemic by reporting on the positive stories of how retailers and brands are stepping up to help their employees, customers and…

ShopRite Launches #EssentialThanks Campaign
May 4, 2020 at 7:40 pm

This week's The Bright Side of Retail features a curated a collection of positive stories related to how retailers and brands are responding to the COVID-19 pandemic. Total Retail seeks to inspire its audience in the midst of this crisis by reporting on the positive stories of how retailers and brands are stepping up to…