Corporate Responsibility Programs

Patagonia Names Ryan Gellert CEO, Replacing Rose Marcario
September 28, 2020 at 4:23 pm

Ryan Gellert was named CEO for Ventura, Calif.–headquartered Patagonia Works, the holding company for the influential outdoor brand Patagonia Inc. as well as separate Patagonia divisions in food, media, investments and joint ventures. Gellert previously served as the general manager for Patagonia’s EMEA/Europe, Middle East and Africa office, which is headquartered in Amsterdam. He came to Patagonia after…

Red Wing Shoe Company Turned Stores Into Job Centers on Labor Day
September 10, 2020 at 8:59 pm

In this video, Editor-in-Chief Joe Keenan interviews Dave Schneider, vice president and chief marketing officer at Red Wing Shoe Company, a global leader in the footwear industry for more than 115 years. Watch as Schneider discusses Red Wing's recent #LaborDayOn initiative, which aimed to help the 25 million unemployed Americans find jobs by switching from promoting…

How Rite Aid is Making Strides to Be a More Sustainable Business
September 9, 2020 at 9:10 pm

In this video, Editor-in-Chief Joe Keenan interviews Amanda Patrick, social responsibility program manager at drug store chain Rite Aid. Watch as Patrick discusses Rite Aid's recently released second annual corporate social responsibility report, showcasing rapid progress across environmental, social and governance (ESG) efforts. Over the past year, Rite Aid has made significant strides to operate a…

What Makes a Brand Meaningful?
August 27, 2020 at 6:00 pm

At Future Commerce, we've interviewed a host of executives and entrepreneurs working to build brands they passionately believe will change the world for the better. Through our hundreds of hours of discussion, a clear trend has emerged: How we define a meaningful brand is in flux. Iconic American brands have generally promised good prices as…

Why Nordstrom is Prioritizing Corporate Social Responsibility
August 12, 2020 at 9:39 pm

Nordstrom is continuing to invest in its commitment to leave the world a better place than it found it. The upscale department store chain recently set its 2025 corporate social responsibility goals, which include commitments in the areas of environmental sustainability, specifically operations and product value chains; human rights to drive systemic change to ensure positive…

Shapermint Shifts Marketing to Social Responsibility Messaging, Sees Sales Boost
July 27, 2020 at 4:29 pm

In episode 257 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Massimiliano Tirocchi, co-founder and chief marketing officer at Shapermint, an online marketplace for women's shapewear. Listen in as Tirocchi discusses the Sharpermind brand, the body-positive message at the core of the brand, and his professional background. He shares how Shapermint adjusted its marketing strategy during the…

Collaboration, Social Influencers Position Luxie Beauty for Growth
July 20, 2020 at 5:24 pm

In episode 256 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Conor Riley, CEO of Luxie Beauty, a luxury cosmetics company specializing in high-end, vegan, cruelty-free makeup brushes. Listen in as Riley discusses why the company was founded, how he ended up at the beauty brand, and the typical Luxie customer. He shares how the…

A Diversity Discussion From the Women in Retail and Total Retail Virtual Exchange
July 10, 2020 at 3:44 pm

During the most recent Women in Retail and Total Retail Virtual Lounge, Leslie Short, CEO of The Cavu Group, a diversity and inclusion training company, interviewed mother-daughter duo Bahja Johnson, director of customer belonging and co-lead, Color Proud Council at Gap Inc., and Roz Johnson, senior vice president, operations and guest experience at Build-A-Bear Workshop.

Social Responsibility is Good for Your Bottom Line
July 8, 2020 at 7:14 pm

During these chaotic times, it’s tempting to view corporate social responsibility (CSR) as an optional extra — nice to have, but hardly a top priority for brands that are struggling to meet surging demand, or which are in the process of pivoting into new markets. Even amid the chaos of a global pandemic and widespread protests,…

How Brands Can Build Loyalty in the Era of the Millennial and Gen Z
July 7, 2020 at 5:17 pm

Loyalty, loyalty, loyalty. If your business is working to harness the purchasing power of future generations, these wise words from Pulitzer Prize-winning millennial rapper, Kendrick Lamar, ring truer than ever in 2020. The spending power of Gen Z and millennials combined with the increasingly saturated retail market has made attracting repeat customers — and organic…