
Target announced that it’s rolling back diversity, equity and inclusion programs — including some that aim to make its workforce and merchandise better reflect its customers. In a memo sent to its employees, the Minneapolis-based retailer said it will end its three-year DEI goals, stop reports to external diversity-focused groups like the Human Rights Campaign’s Corporate Equality Index, and end a program focused on carrying more products from Black- or minority-owned businesses. The memo was written by Kiera Fernandez, chief community impact and equity officer at Target, and sent to staff on Friday.
Total Retail's Take: Target joins a growing list of companies, including Tractor Supply, Facebook's parent Meta, Walmart, and McDonald's that have dropped DEI-related pledges and goals in recent months. Some of those companies faced pressure from conservative activists or cited the Supreme Court’s ruling blocking affirmative action at colleges — which may not compel corporations to take any action on the issue. The retailer's decision also follows President Donald Trump’s executive orders, made almost immediately after his Inauguration, to end the government’s DEI programs and put federal officials overseeing those initiatives on leave.
However, one retailer is bucking the trend and reaffirming its commitment to DEI-related initiatives. During its annual meeting last week, more than 98 percent of Costco shareholders voted against a proposal to review risks of its DEI programs. Costco’s board of director had urged shareholders to vote it down.
- Companies:
- Target
