Tactics to Reach Last-Minute Shoppers

To make the most of last-minute shoppers, retailers should understand that they're more diverse than the typical stereotype of the last-minute male shopper who runs from store to store trying to find gifts for his significant other, the report says.

Power Shoppers and Panic Shoppers
Two types of last-minute shoppers were identified in Acxiom's report: power shoppers and panic shoppers.