Tactics to Reach Last-Minute Shoppers
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To make the most of last-minute shoppers, retailers should understand that they're more diverse than the typical stereotype of the last-minute male shopper who runs from store to store trying to find gifts for his significant other, the report says.
Power Shoppers and Panic Shoppers
Two types of last-minute shoppers were identified in Acxiom's report: power shoppers and panic shoppers.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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