Tactics to Reach Last-Minute Shoppers
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Despite the fact that Black Friday, Cyber Monday and Green Monday are behind us, the holiday shopping season isn't over yet for the millions of Americans known as "last-minute" shoppers. This group represents an opportunity for retailers to drive incremental lift this holiday season, according to an Acxiom report titled, Generate More Jingle This Holiday Season With Last-Minute Shoppers.
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