Tactics to Reach Last-Minute Shoppers

By Melissa Campanelli

Despite the fact that Black Friday, Cyber Monday and Green Monday are behind us, the holiday shopping season isn't over yet for the millions of Americans known as "last-minute" shoppers. This group represents an opportunity for retailers to drive incremental lift this holiday season, according to an Acxiom report titled, Generate More Jingle This Holiday Season With Last-Minute Shoppers.

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Melissa Campanelli Author's page

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.