Tactics to Reach Last-Minute Shoppers
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
All age groups and income levels are represented equally among power and panic shoppers, but when compared to males, twice as many female panic shoppers are of Hispanic, Latino or Spanish descent, and twice as many female panic shoppers are black.
Reaching Power and Panic Shoppers
Even at this late stage in the holiday shopping season, retailers can try the following tactics to reach last-minute shoppers:
- Launch targeted campaigns. Messaging today can be easily created and tailored to align with power or panic shoppers, and to the demographic segments within these categories. Campaigns can then be delivered quickly on a one-to-one basis for a minimal investment.
- Rethink your media spending. Instead of increasing the amount of money you spend on broadcast in the final days leading up to Christmas, consider reallocating your dollars towards digital tactics, which can easily and quickly deliver a more personal, one-to-one experience.
- Change or alter the rotation of your in-store messages. Reconfigure in-store tactics such as promotional displays and endcaps to leverage the combination of shopper type and gender.
0 Comments
View Comments
E
Melissa Campanelli
Author's page
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
Related Content
Comments