Tactics to Reach Last-Minute Shoppers
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Using 2009 as an indicator, last-minute shoppers planned to spend an average of $384 on gifts ($288 of that on gifts for family), according to the report. Thirty-eight percent of respondents also planned to take advantage of sales or discounts to spend an average of another $171 on nongift purchases for themselves or family.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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