Software: Order Entry System Reduces Shipping Errors

Jack Stack Barbecue, a multichannel gourmet barbecue products merchant, implemented in 2004 Data Management Associates’ (DMA) MACH2K order management software to reduce order entry errors.

A catalog company born in 2003 as a side business to three family-owned restaurants, Jack Stack Barbecue used an order entry system (OES) that required customer service reps (CSRs) to scroll through a series of pages to process and verify each order. Dale Johnson, director of customer services for the Kansas City, Mo.-based food merchant, estimates that 2 percent of all orders were entered into the system incorrectly. As Jack Stack CSRs processed up to 4,000 orders per week during the company’s busy season, Johnson recalls that errors began to pile up.