Case Study: Signature Styles Boosts its Online Revenues Via Sales on Amazon

PROBLEM: Signature Styles, parent company of cross-channel retail brands Spiegel, Newport News and Shape FX, wanted to supplement its online sales by selling its products on Amazon.com.

SOLUTION: Partnered with a provider of online channel marketing technology and services for retailers.

RESULTS: Signature Styles increased its sales on Amazon in the third and fourth quarters of last year, in addition to saving time and money in IT work by partnering with a third-party provider to build its Amazon data feed.