SHEIN Launches Exchange Resale Platform

SHEIN, the fast-fashion online retailer, has launched SHEIN Exchange, an online peer-to-peer resale destination to buy and sell previously owned SHEIN products. SHEIN Exchange was inspired by SHEIN's customers, who have communicated an interest in resale destinations where they can buy and sell previously owned SHEIN products without the barrier of high platform fees that they're usually required to pay. The goal of SHEIN Exchange is to meet this demand "by providing a one-stop destination for customers to become active participants in circularity and promote the benefits of purchasing pre-owned clothing over purchasing new items," SHEIN said in a press release.

SHEIN Exchange simplifies the resale process so it's easier for sellers to list their items through a seamless interface that pre-populates a SHEIN customer's previous purchases, making list-to-sale quick and easy, according to SHEIN. SHEIN Exchange is currently available to all U.S. customers with plans to expand to other global markets next year. SHEIN Exchange was created in partnership with Treet, a leading resale technology platform creating circular fashion experiences for a number of fashion retailers.

Total Retail's Take: With this announcement, SHEIN joins many other retailers tapping into the resale market to both meet the needs of their customers and prospects as well as advance their own sustainability goals.

“The goal of SHEINExchange is to make resale just as easy and convenient as buying something brand new, while also igniting a cultural movement of circularity within our own SHEIN community,” said Adam Whinston, global head of ESG, SHEIN in the company press release. “We’re calling on our community to mobilize and keep previously owned clothing in circulation for as long as possible. By harnessing the reach and the influence of our growing community, we believe that shopping resale can become the new normal in our industry."