Industry Eye: Prospecting - Sears, Edwin Watts Golf Team Up for Store-Within-a-Store Model

While golf is primarily an individual sport, that doesn't mean retailers that sell golf products can't partner up to drive more sales — and acquire new buyers at the same time.

In a move announced in late April, national cross-channel retailers Sears and Edwin Watts Golf have agreed to establish the first U.S.-based "store-within-a-store" retail model for the golf industry. Edwin Watts will open 12 golf shops inside existing Sears stores nationwide. The first is slated for Sears' Murray, Utah, location. Other Edwin Watts Sears locations will include Hicksville, N.Y.; Falls Church, Va.; and Friendswood, Texas, as well as stores in Maryland, Illinois, Florida and Kentucky.