Murray, Utah

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Recognized for its durable and high-quality products designed for working men and women, Carhartt has over a century's worth of trust built up with its customers. The cross-channel re-
tailer has built that trust not only through its quality products, but also by engaging consumers on multiple levels: as a B-to-B/B-to-C hybrid brand; a wholesale supplier to thousands of brick-and-mortar stores throughout the country; and a direct retailer via catalogs and an e-commerce site. Carhartt believes company-owned retail stores is its next big opportunity.

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